How I Built A $1.2 Billion Vegan Start-Up Called Eat Just | Founder Effect

Josh Tertick, Co-founder and CEO of JUST, Inc., thought if we can make plant based milks, cheeses and butters, surely someone developed an egg alternative. It sounds simple. Apparently it’s anything but.

There are three numbers to look out for in this story. $3,000, the amount he had in his savings when he launched his start-up; $500,000, his first outside investment; and $800 million, the total amount the company has raised so far. Here’s how Josh Tetrick went from crashing on his ex-girlfriend’s couch to sitting atop a $1.2 billion start-up called Eat Just.

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How I Built A $1.2 Billion Vegan Start-Up Called Eat Just | Founder Effect

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