How to Market and sell an NFT for Profit | Step by Step

So I made this video about How to Create an NFT for free and avoid all the fees ( just to help ), the video got over 600k views, which is absolutely insance and a lot of new people subscribe to the Channel ( welcome ). But one big question kept getting asked over and over and over again. Tommy how do I market and sell my NFT.

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1. Check this Out ( Open Sea and Rarible )
– There are a bunch of NFT projects, including my own “ The Boring Collection”
– And I made $43.33 as a joke just to teach people how do this stuff
– But for all the artist that don’t have that how do they set themselves apart from everyone literally

Common Sense says this:
– 80% of people are going to waste their time and lose money
– Just because it’s a hard business to do, doesn’t mean its not worth it
– If you’re trying to sell then you are doing it run ( don’t worry this is not charity )

2. If you care About marketing you need to Know these two people ( AL Ries and Laura Ries)
– These people are experts in marketing and especially branding
– They have worked with Ford, Disney, doritos and even Microsoft
– So they know what they are doing

However there is one big problem
– Most of you watching this video don’t have millions of dollars to spend on marketing campaigns, and also consultations
– However they have a book and the book is called “ 22 immutable laws of branding”
– And the answers that each of you seek is inside that book ( but I’m going to break down the basics in this video

Title Break Down: Immutable is something that doesn’t change, and the law is a system of rules.

Tip: Don’t worry the book is like 237 pages and each law gets a lot of examples and a lot of pictures ( I’m like kid, I like books with pictures )

First Lesson – What is Branding
– The simple way to look at it: is to make your customer think that’s their nothing quite like your product out their, basically that your product is special. Although it might come from the exact same place as a the competition

For example:
– If you ever get sick and walk into Rite Aid or CVS
– You will see a bunch of different brands, the big onces are advil and Tylenol
– However the company as its own brand with the same ingriends for a fraction of the price
– But people often buy “ the brand Product “ that is branding in action

How does this apply to your NFT
– Your job is to create a brand not just a product
– To have the things you put your brand on mean something
– Like Rolex means quality and high status ( what does your project or product or name stand for )

5. Lesson 3: The Benefits and The down Side of not focusing on Branding

First the Good thing:
– Pricing power: if a brand you love raise prices by 100% would you still buy it or move on ( apple and Candy companies )
– Customer Loyalty: You don’t have to be the best when you have loyalty and you represent something ( apple and Mercedes )
– More Sales: In the long term a strong brand makes a big a lot of money

The Bad side of Not following branding:
– Short term you make a lot of Money: think about if rolex made a $100 watch today, they could probably sell 1M of them without trying hard
– But in the long term the brand will suffer because it will standing for what it stands for

Meaning: When it comes to whatever you want to sell focus on long term Branding.

6. I know of you are taking Notes ( but what I have told you is just the introduction to this book )
– You have to read it

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*Some of the links and other products that appear on this video are from companies in which Tommy Bryson will earn an affiliate commission or referral bonus. Tommy Bryson is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. I’m an Accountant but I’m not your Accountant, always review information with your Accountant/CPA and your Financial Advisor.

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